Service
Character Creation
Client
AEON MALL Long Biên
Sector
Shopping Mall
CLIENT’S CHALLENGE
AEON MALL Long Bien needs to establish a brand persona that embodies their core values and can be utilized in their marketing endeavors. The objective is to transform this mascot into a symbol of how AEON Mall Long Bien adapts to Vietnamese preferences and culture.
We have developed a character named Rico (Vietnamese name: Long Ngư), inspired by the concept of "The Koi Fish Transforming into a Dragon" (Cá Koi Hoá Rồng), symbolizing the narrative of AEON Mall's establishment in Vietnam.
OUR SOLUTION
YEAR
2024
Service
Character Creation
Client
AEON MALL Long Biên
Sector
Shopping Mall
CLIENT’S CHALLENGE
AEON MALL Long Bien needs to establish a brand persona that embodies their core values and can be utilized in their marketing endeavors. The objective is to transform this mascot into a symbol of how AEON Mall Long Bien adapts to Vietnamese preferences and culture.
OUR SOLUTION
YEAR
2024
We have developed a character named Rico (Vietnamese name: Long Ngư), inspired by the concept of "The Koi Fish Transforming into a Dragon" (Cá Koi Hoá Rồng), symbolizing the narrative of AEON Mall's establishment in Vietnam.
Service:
Character Creation
Client:
AEON MALL Long Biên
Sector:
Shopping Mall
CLIENT’S CHALLENGE
AEON MALL Long Bien needs to establish a brand persona that embodies their core values and can be utilized in their marketing endeavors. The objective is to transform this mascot into a symbol of how AEON Mall Long Bien adapts to Vietnamese preferences and culture.
OUR SOLUTION
We have developed a character named Rico (Vietnamese name: Long Ngư), inspired by the concept of "The Koi Fish Transforming into a Dragon" (Cá Koi Hoá Rồng), symbolizing the narrative of AEON Mall's establishment in Vietnam.
YEAR
2024
Service
Character Creation
Client
AEON MALL Long Bien
Sector
Shopping Mall
YEAR
2024