Service
Character Creation
Client
AEON MALL Long Biên
Sector
Shopping Mall
CLIENT’S CHALLENGE
AEON MALL Long Bien needs to establish a brand persona that embodies their core values and can be utilized in their marketing endeavors. The objective is to transform this mascot into a symbol of how AEON Mall Long Bien adapts to Vietnamese preferences and culture.
OUR SOLUTION
YEAR
We have developed a character named Rico (Vietnamese name: Long Ngư), inspired by the concept of "The Koi Fish Transforming into a Dragon" (Cá Koi Hoá Rồng), symbolizing the narrative of AEON Mall's establishment in Vietnam.
2024
SCOPE OF WORK
● Character Design
● Advertising
● Digital Marketing
IMPACT
More than just a mascot, Rico has become an integral part of AEON MALL Long Biên’s brand identity, appearing across social media campaigns, interactive events, and on-ground activations.
Service
Character Creation
Client
AEON MALL Long Biên
Sector
Shopping Mall
CLIENT’S CHALLENGE
AEON MALL Long Bien needs to establish a brand persona that embodies their core values and can be utilized in their marketing endeavors. The objective is to transform this mascot into a symbol of how AEON Mall Long Bien adapts to Vietnamese preferences and culture.
OUR SOLUTION
YEAR
2024
We have developed a character named Rico (Vietnamese name: Long Ngư), inspired by the concept of "The Koi Fish Transforming into a Dragon" (Cá Koi Hoá Rồng), symbolizing the narrative of AEON Mall's establishment in Vietnam.
SCOPE OF WORK
● Character Design
● Advertising
● Digital Marketing
SOCIAL POST APPLICATION
Service:
Character Creation
Client:
AEON MALL Long Biên
Sector:
Shopping Mall
CLIENT’S CHALLENGE
AEON MALL Long Bien needs to establish a brand persona that embodies their core values and can be utilized in their marketing endeavors. The objective is to transform this mascot into a symbol of how AEON Mall Long Bien adapts to Vietnamese preferences and culture.
OUR SOLUTION
We have developed a character named Rico (Vietnamese name: Long Ngư), inspired by the concept of "The Koi Fish Transforming into a Dragon" (Cá Koi Hoá Rồng), symbolizing the narrative of AEON Mall's establishment in Vietnam.
YEAR
2024
Service
Character Creation
Client
AEON MALL Long Bien
Sector
Shopping Mall
YEAR
2024