Service
Character Creation
Client
Gamma Tech
Sector
Technology
CLIENT’S CHALLENGE
Gamma Tech aims to create a brand mascot that embodies their brand spirit as a tech-driven company that leads the industry.
OUR SOLUTION
We created Mr. Gam, the mastermind behind every Gamma Tech-powered smart home.
We meticulously crafted his character, imbued him with a compelling backstory, and brought him to life in a dynamic 3D rendition. This meticulously crafted design is seamlessly integrated into a series of engaging social media posts and Gamma's website to enhance the brand's identity.
YEAR
2022
IMPACT
● More than 500,000 downloads in 8 weeks
● New Meon-chan design is applicable in all AEON supermarkets.
SCOPE OF WORK
● Character Design
● Content Strategy
● Public Relation (PR)
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