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Service

Character Creation

Client

​Hanwha Group​​

Sector

Financial Service

CLIENT’S CHALLENGE

Vani aims to develop a unique character ensemble to distinguish its marketing campaigns from other rewards and membership wallet competitors in the market.

OUR SOLUTION

We've crafted a vibrant ensemble of five characters: Kopi, Mee, Gee, Uyu, and Bip Bip Bip, drawing inspiration from Vani's tagline, "Add flavors to your life." Each character embodies a distinct flavor - sweet, salty, spicy, bitter, and sour, symbolizing the diverse palette of experiences that Vani offers to enrich customers' lives.

YEAR

2024

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