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Service
Character Elevation
Client
AEON Vietnam
Sector
Retail
CLIENT’S CHALLENGE
Cracking the code of communicating with AEON Vietnam diverse audience through their brand character.
OUR SOLUTION
We have enhanced AEON Vietnam's brand mascot, Meon-chan, to resonate better with our target audience and to make marketing efforts more user-friendly. Additionally, we have introduced a Meon-chan sticker pack called “Meon-chan đón tết” on Zalo to commemorate the Vietnamese New Year.
YEAR
2024
IMPACT
● More than 500,000 downloads in 8 weeks
● New Meon-chan design is applicable in all AEON supermarkets.
SCOPE OF WORK
● Character Design
● Advertising
● Digital Marketing
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