Get to know
Character Marketing is a strategic process that leverages market research, target audience psychology, and brand attributes to craft a compelling brand mascot. This mascot is seamlessly integrated into both online and offline post-launch activities, serving as the emblematic embodiment of the brand's identity.
The mascot's development involves the artful creation of a character's universe, often achieved through dynamic platforms such as social media marketing, digital content production, character branding, stickers, offline events, and a range of merchandise featuring the character's image.

Unlock the Power of
Character Marketing
with Minto!

Distinctive Appeal

Compelling Storytelling

Emotional Bonds

Reputation Control

“Minto stands as the Pioneering Character Marketing agency in Vietnam and Southeast Asia, fundamentally altering the marketing landscape with our innovative approach.”

Our Works.

Reducing Negative Comments on Social Media

Integrated Campaign

Exposition of Internet

Social Media

Character as a Centerpiece of Integrated Campaign-2

Social Media

Siam Center x Usagyuuun POP UP CAFE

Social Media

Driving Traffic to Retail Stores

Social Media

Character as a Centerpiece of Integrated Campaign

Integrated Campaign

Let’s Connect!

Minto (Vietnam) Co., Ltd.

Ground floor, Thien Son building, 5 Nguyen Gia Thieu, Vo Thi Sau ward, district 3, Ho Chi Minh, Vietnam