Challenge

“Godji” had been loved as a corporate mascot for Thailand’s largest energy company for over 12 years, however the character began to show fatigue in personality settings, brand attributes and visual consistency and needed the revamp.

Solution Godji was successfully given a brand facelift and new brand guideline to fit into modern-day world and to serve as a mascot by everybody for a next decade.

Challenge

“Godji” had been loved as a corporate mascot for Thailand’s largest energy company for over 12 years, however the character began to show fatigue in personality settings, brand attributes and visual consistency and needed the revamp.

Solution Godji was successfully given a brand facelift and new brand guideline to fit into modern-day world and to serve as a mascot by everybody for a next decade.

Challenge

“Godji” had been loved as a corporate mascot for Thailand’s largest energy company for over 12 years, however the character began to show fatigue in personality settings, brand attributes and visual consistency and needed the revamp.

Solution Godji was successfully given a brand facelift and new brand guideline to fit into modern-day world and to serve as a mascot by everybody for a next decade.

Challenge

“Godji” had been loved as a corporate mascot for Thailand’s largest energy company for over 12 years, however the character began to show fatigue in personality settings, brand attributes and visual consistency and needed the revamp.

Solution Godji was successfully given a brand facelift and new brand guideline to fit into modern-day world and to serve as a mascot by everybody for a next decade.

Challenge

“Godji” had been loved as a corporate mascot for Thailand’s largest energy company for over 12 years, however the character began to show fatigue in personality settings, brand attributes and visual consistency and needed the revamp.

Solution Godji was successfully given a brand facelift and new brand guideline to fit into modern-day world and to serve as a mascot by everybody for a next decade.

Challenge

“Godji” had been loved as a corporate mascot for Thailand’s largest energy company for over 12 years, however the character began to show fatigue in personality settings, brand attributes and visual consistency and needed the revamp.

Solution Godji was successfully given a brand facelift and new brand guideline to fit into modern-day world and to serve as a mascot by everybody for a next decade.